Having been born on the 4th of July, BG developed the idea for 704 Hard Seltzers. I thought It was necessary to create a unique Beverage that would genuinely inspire the American spirit and become the official drink for the 4th of July. To have people proudly celebrate, have fun, and be happy We also created Queen City Hard Seltzers( Batch 704) to represent the Charlotte, NC area code 704.